All 8 platforms
Head-to-head comparison
RoofR vs GAF QuickMeasure
Two roofing platforms a contractor might evaluate side-by-side. Here's how they compare on time to roof report, included features, pricing, and customer-grounded pros and cons.
Ranked #2
RoofR
4.7
All-in-one roofing CRM with $13 measurement reports baked in.
- Time to report
- 2 hours
- Price per report
- $13
- Best for
- Small-to-midsize residential roofing contractors (1–25 employees) whose primary workflow is lead → measurement → proposal → close
Ranked #3
GAF QuickMeasure
4.0
Aerial roof measurement reports from GAF, the largest US shingle manufacturer.
- Time to report
- 1 hour
- Price per report
- $18
- Best for
- Price-sensitive residential roofing contractors — especially GAF-certified shops and those already ordering through Beacon PRO+ or ABC Supply — who want fast aerial measurements without a subscription
The short version
RoofR edges out GAF QuickMeasure.
On our 5-axis rubric, RoofR scores 8.7 to GAF QuickMeasure's 7.4 — a 1.3-point gap. The biggest differentiator is time to roof report: RoofR at 2 hours versus GAF QuickMeasure at 1 hour.
What's included.
Feature-by-feature: measurement, proposal, CRM, AI design, and financing — plus turnaround time and per-report price.
| Feature | RoofR | GAF QuickMeasure |
|---|---|---|
Roof measurement Produces a measured roof report from satellite, aerial, or smartphone photos | ||
Proposal generation Turns the measurement into a polished, sendable customer proposal | ||
CRM / pipeline Tracks leads, jobs, and follow-ups through the sales process | ||
AI design generation Generates the design automatically, no manual sketching required | ||
Financing integrations Built-in lender integrations for in-home financing offers | ||
Time to roof report Pulled from vendor pricing pages | 2 hours | 1 hour |
Price per report | $13 | $18 |
The scores.
Same 5-axis rubric every platform is scored against. Public weights, no vendor input.
RoofR · #2
8.7/ 10
Speed to Quote
8.6
Mobile UX
8.4
Pricing Transparency
9.2
Ease of Setup
8.6
Customer Support
8.6
GAF QuickMeasure · #3
7.4/ 10
Speed to Quote
6.4
Mobile UX
6.8
Pricing Transparency
8.4
Ease of Setup
8.6
Customer Support
7.2
What customers say.
RoofR
Strengths
- Pricing is fully published, including a permanently free Starter tier — rare in this category
- $13–$19 measurement reports with ~2-hour turnaround replace EagleView spend for many shops
- Strategic ABC Supply investment opens supply-chain depth no other roofing CRM has
- Ease of use is the most frequently cited praise across G2 and Capterra reviews
Tradeoffs
- QuickBooks integration is one-way; two-way sync is the single most-repeated reviewer complaint
- Production-side features (scheduling, crew dispatch, inventory) are thin and shops over ~25 employees often outgrow it
- Measurement accuracy has reported edge cases on flashing quantities and roof pitch, especially on complex roofs
GAF QuickMeasure
Strengths
- Lowest per-report price among major aerial-measurement vendors, starting at ~$18
- Sub-1-hour turnaround for single-family residential is consistently cited in vendor content and contractor reviews
- No subscription, no minimum, no GAF certification gate — fully pay-as-you-go
- Distribution-channel integration: reports orderable directly from Beacon PRO+, myABCsupply, and ServiceTitan
Tradeoffs
- No ESX export for Xactimate — a real dealbreaker for the >30%-insurance-restoration segment
- Measurement only — must be paired with a CRM/quoting tool to actually sell a job
- Prepaid-wallet billing requires loading funds in advance, which App Store reviewers flag as a minor friction