Artemis vs RoofR
Two platforms a roofing contractor might evaluate side-by-side. Here's how they compare on time to roof report, included features, pricing, and customer-grounded pros and cons.
Artemis
The most accurate roof reports, generated in under 7 seconds — 82% more reliable than hand-measured.
- Time to report
- Under 7 seconds
- Starts at
- $7.13/design
- Best for
- Energy + roofing contractors who design and quote enough volume to amortize a subscription and want every feature included at every tier
RoofR
All-in-one roofing CRM with $13 measurement reports baked in.
- Time to report
- 2 hours
- Starts at
- Free / $209+
- Best for
- Small-to-midsize residential roofing contractors (1–25 employees) whose primary workflow is lead → measurement → proposal → close
How they differ.
Roofr is the closest like-for-like — both bundle measurement, proposal, and CRM. The differences: Artemis ships an AI-generated design in 5–15 seconds; Roofr's measurement reports take roughly two hours. Artemis is per-design (usage-priced) with no seat cost; Roofr is seat-based with annual commitments above the Starter tier.
What's included.
A feature-by-feature check of the measurement → proposal → CRM coverage you get with each platform.
| Feature | Artemis | RoofR |
|---|---|---|
Roof measurement Produces a measured roof report from satellite, aerial, or smartphone photos | ||
Proposal generation Turns the measurement into a polished, sendable customer proposal | ||
CRM / pipeline Tracks leads, jobs, and follow-ups through the sales process | ||
AI design generation Generates the design automatically, no manual sketching required | ||
Financing integrations Built-in lender integrations for in-home financing offers | ||
Time to roof report Pulled from vendor pricing pages | Under 7 seconds | 2 hours |
Pricing Headline rate | $7.13/design | Free / $209+ |
The scores.
Same fixed 5-axis rubric for every platform. Public weights, no vendor input.
What customers say.
- 82% more reliable than hand-measured roof takeoffs — the strongest published accuracy claim in this comparison
- AI-generated reports returned in under 7 seconds — the fastest documented design loop in this comparison
- Every feature included at every tier — no per-seat fees and no add-on creep
- Integrated financing with GoodLeap, IGS, Dividend, Sungage, and Sunlight built into the sales flow
- Pricing scales with design volume — a contractor sending many designs and closing few sees a less-favorable unit economic than a flat-fee tool
- Positioning leans more energy/solar than the rest of the field; pure-roofing shoppers may not find a perfect-fit page
- No published free trial — evaluation is demo-led
- Pricing is fully published, including a permanently free Starter tier — rare in this category
- $13–$19 measurement reports with ~2-hour turnaround replace EagleView spend for many shops
- Strategic ABC Supply investment opens supply-chain depth no other roofing CRM has
- Ease of use is the most frequently cited praise across G2 and Capterra reviews
- QuickBooks integration is one-way; two-way sync is the single most-repeated reviewer complaint
- Production-side features (scheduling, crew dispatch, inventory) are thin and shops over ~25 employees often outgrow it
- Measurement accuracy has reported edge cases on flashing quantities and roof pitch, especially on complex roofs
Score gap: 0.8 points.
On our 5-axis rubric, Artemis scores 9.4 to RoofR's 8.7. The biggest single differentiator is time to roof report — Artemis at Under 7 seconds versus RoofR at 2 hours.